Kevin's Papers

Technical Papers by Kevin Morrison

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2 minutes reading time (368 words)

If you build it They Will Come!

Kevin Costner stared in the hit movie "Field of Dreams" where he built a baseball field after being told by a ghost that "If he builds it They will come". Although this works for Hollywood it will not work for your website. No matter what web developer you find to build your website it will not attract visitors simply because it exists!

It takes time and hard work to get any website found by those who are looking for you. I encourage my clients to work their website and to learn what they need to in order to help their site reach their target audience. I can do it for you with one of my SEO packages but the truth of the matter is that anyone with a little coaching can do the same thing I will do.

The reality of it is that no matter how you build your website and how much you put into building your website. The sad news is they are not going to come just because you did a great job or your webmaster did a great job building your online store or information website. This is also true for those great packages you find all over the web that claim you can be up and running in hours not days and can do it yourself.

Not only is it easy on your pocket book to do it yourself but the results will be more accurate than any that you can expect from an SEO guru. You will spend more quality time working on the finer details and will ultimately do more to help your website. What I mean is simply that you have been in the market for your product or service longer than me. You have already done the hard part finding possible connections through·forums or user groups that relate to your products or services. You will now learn that these are not only resources for you but vehicles to enable you to get better results for those who are looking for you.

In the next post on this we will explore in more detail in the following areas:

  • Tap into local markets
  • Lead generation
  • Taping into local markets with lead generation
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