There are so many variables that get in the way of good design in business and none speak louder than the naysayers. The idea is to bring that person into the project and listen to what they have to say and keep your personal emotion out of it. Many times these people are focused on only one or two aspects of the design and you may have simply overlooked that area. So you really do need to listen to them with an open mind and understand their position, and in many cases you are going to learn something that you did not know about the project.
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