Kevin's Papers

Technical Papers by Kevin Morrison

Penguin Analysis: SEO Isn’t Dead, But You Need to Act Smarter (And 5 Easy Ways to Do So!)

The new Google Penguin update was a big change that has been very unsettling to SEO’ers, both blackhats and whitehats. It seems that everywhere you go, people who had previously considered themselves to be “professionals”, are now dumbfounded as their stable authority sites have moved from ranking in the top 5 for competitive keywords, to not ranking at all.

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