Some of you may be asking what is Google PageRank (PR)? So let me take a moment to pause and explain what it is so we are all on the same page (no pun intended). PageRank was developed around the first part of the decade. It was initially released in the Google tool bar as a metric to measuer relevance (Google Juice).It is a tool used by Google to assign a value to each page based on how powerful the page is in terms of the amount and quality of inbound links to the page.
On the Google blog Amit Singal and Matt Cutts talk about some new changes to the way the ranking algorithms have been formatted. I keep telling my clients that the content on their site has to be original, targeted to their business and services and now it seems that those who have ignored my words will pay the price. Google will be demoting websites that have low-value add content for their sites visitors and those who copy content from other websites or if Google deems the sites content is just not very useful.
