Kevin's Papers

Brand management has been the fiefdom of advertising agencies for many years, but, as the Internet continues its conquest of the world of media, companies must include web sites in their media planning strategies if they hope to compete.

Web Sites require a combination of technologies which help in create web pages. In this article, we will discuss some of the technologies which are used to create web sites and their contribution to web design. As most of the technologies are moving ahead with new versions, we will discuss the basic features of the software and not the version which is currently active:

Web Sites require a combination of technologies which help in create web pages. In this article, we will discuss some of the technologies which are used to create web sites and their contribution to web design. As most of the technologies are moving ahead with new versions, we will discuss the basic features of the software and not the version which is currently active:

Once you have a new web site for the company, the next item on the list is how to make the web site popular. There are a number of online methods which area possible but you should not forget the possibilities which the offline media has when it comes to promoting a web site. Here are some options which often get missed as an opportunity to market a corporate website:

Don't have Photoshop or don't really have the skills to edit and resize images? Pxlr is a free online editor that you can use to make basic edits to any image. I know being in the web design business it is often difficult when a client sends me images that I must first optimize and resize before I can work with them. This tool not only saves me time but gets the client more involved in the website development. I send them to Pixlr and they can make all the edits to the images before they send them to me.