Kevin's Papers

Small businesses are often easy targets for lawsuits. A study in Maryland found that 30% of small business owners surveyed had been sued in the past five years, while 42% had been threatened with a lawsuit in the same period. Many litigants figure that small companies who typically don't have attorneys on retainer will often settle for something rather than incur the cost of seeing things through. While there's no magic coat that can be worn to protect a business from legal actions---justified or not---there are measures you can use to greatly reduce your exposure.

If you own a domain then you need to be aware of the low life scum that inhabits the world of domain renewal. This Canadian scum that hides behind the name of Domain Renewal Group, Domain Registry of America or Liberty Names of America. Scans the domain registries with no more couth than a virus or cancer cell crawls around in your body. I have talked with this idiot and he absolutely does not care that he is a scam artist working within the limits the law, claiming to be of high intelligence no less.

The other day I had a client ask me what the difference was between a Web Designer and a Web Developer? I take for granted that those who are not familiar working with websites understandably do not know the difference. Or that a person can use the title of Web Designer to misrepresent themselves to a client without actually lying to them.

Web designers are becoming more and more common and it is becoming harder for people who don't know web design to spot the real ones from the fake. With web development tools becoming increasingly smarter. More and more wanna be web designers are popping up making the claim that they can build you a website.

Brand management has been the fiefdom of advertising agencies for many years, but, as the Internet continues its conquest of the world of media, companies must include web sites in their media planning strategies if they hope to compete.