Kevin's Papers

Technical Papers by Kevin Morrison

Setup Proper Site Navigation

When setting up a websites navigation a rule of thumb that I try and follow is to have between 6 and 8 wide and no deeper than 3. However this can be difficult to do with larger websites but the smaller your navigation list the easier it will be for your sites visitors to navigate and find what they are looking for.

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Seven steps for avoiding scope creep

The expansion of a project outside of the planned objectives, commonly known as scope creep, is an inherent part of IT development. Scope creep can originate from several sources and is a leading cause of project failure when handled poorly. You must take measures to control project embellishment and to ensure that you and your team don’t fall victim to its unsavory results—deadline delay and budget shortage.
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A great system for building backlinks

OK so I am somewhat green to building back links on my websites. I can say though that I have been building websites for the last 9 years and full time now for the last 4 years. So with that I can tell you that I have learned a great deal about how these systems work and I have found (through a very good friend) a system that not only looks promising but has the ranks and stats to prove it. Best of all the system is free, of course as with any good system they do have a pro version that has added benefits.
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Questions You should not ask an SEO firm!

If you are ready to get your website listed with the search engines (search engine optimisation or SEO for short). Then you need to know what to ask an SEO firm some qualifying questions before you will know they will be able to benefit your campaign.  I am going to give you a list of some questions that you may be tempted to ask but should avoid. The problem with SEO is that there are allot of fakes out there that will claim they can get your site ranked in the top ten of a search result. The fact is there is no straight forward method that can make this claim a reality. I will be posting on the questions you should be asking but first some important ones that you should avoid. The only reason to ask these questions is after reading this blog post, you will understand the caveat and know if they answer wrong. Then its a sure bet they are only going to take your money and will not provide you with the services you really need.
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Is Google PageRank Relevant?

Some of you may be asking what is Google PageRank (PR)? So let me take a moment to pause and explain what it is so we are all on the same page (no pun intended). PageRank was developed around the first part of the decade. It was initially released in the Google tool bar as a metric to measuer relevance (Google Juice).It is a tool used by Google to assign a value to each page based on how powerful the page is in terms of the amount and quality of inbound links to the page.

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