Kevin's Papers

Technical Papers by Kevin Morrison

3 Reasons Why Adsense Is Essential For Content Sites

To know why Adsense is essential for your content sites is to know first how this works.


The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
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How Much Should a Web Site Design Cost?

As a Design Business We're Often Asked How Much A Simple Web Site Costs?

How much should a car cost? A cup of coffee? Like most things, the price of web design is determined by value. Read on for our thoughts on the subject.

Simple isn't So Simple

When you first look at the Google Home Page, it doesn't appear to be anything too fancy. A logo, a little text, a search box, a few links. But this page is the front piece of a multi-million dollar company.

Why? Because for internet users, Google has an enormous value. It connects web browsers to immediate and relevant information on a global scale.

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School Loans is BIG Business for the US Government

You are going to choke on your breakfast when you see what our wonderful US government is doing to education in this country!

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"419" Scam – Advance Fee / Fake Lottery Scam

The so-called "419" scam (aka "Nigeria scam" or "West African" scam) is a type of fraud named after an article of the Nigerian penal code under which it is prosecuted. It is also known as "Advance Fee Fraud" because the common principle of all the scam format is to get the victim to send cash (or other items of value) upfront by promising them a large amount of money that they would receive later if they cooperate. In almost all cases, the criminals receive money using Western Union and MoneyGram, instant wire transfer services with which the recipient can't be traced once the money has been picked up. These services should never be used with people you only know by email or telephone 
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Featured Content on your website

Featured content is a must for any business oriented website but that isn't to say that they are the only ones who should capitalize on this feature. Although this element of a website can be a challenge to implement and get right. It is time spent wisely to optimize your content based on your visitor’s actions.

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